Lee Cooper® licenses XFIT LYCRA® technology in Europe.

Lee Cooper was one of the first denim manufacturers to sign a unique European deal with INVISTA to license XFIT LYCRA technology, a fabric construction offering just the right amount of give in every direction, providing exceptional comfort and fit for the denim wearer.

Lee Cooper is ideal given their strong heritage in making stylish and quality denim garments. This deal provided Lee Cooper with a number of advantages, including:

• Exclusive hangtags;
• Priority to renew programme;
• Priority access to LYCRA brand innovation;
• Priority access to market information;
• Exclusive access to sourcing database; and
• Exclusive access to marketing initiatives such as INVISTA's global denim marketing programme.

Tim Browne, Lee Cooper Denim Director was enthusiastic about the agreement and indicated the importance of INVISTA's denim innovation: "We expect XFIT LYCRA technology to change the landscape of denim with its next generation look and feel."

For more information or to find your nearest Xfit Stockist email us at marketing@leecooper.com